The company can use Docker environments, to put together a cross-sectional team to build a web application using Kubernetes.
This kind of framework will help the company achieve the goal of getting the required things into production within the shortest time frame.
So, with such a machine running, the company can give the hands-outs to all the customers having various environments.
https://hbr.org/2008/04/the-four-things-a-service-business-must-get-right