It provides tools and features for building full-stack applications on AWS (even with no or very little backend experience)

Amplify Studio is a visual interface to define data model, user authentication and file storage.

Broad sets of Amplify libraries for iOS, Android, Flutter, React Native and Web

Amplify Hosting is a fully managed CI/CD and hosting service

I had used Amplify in the past just to set up authentication in a React application and to get S3 signed urls, but not much more. personally, as much as I find Amplify studio useful for "getting stuff done quickly" I don't find that much interesting for production workloads in big teams